If you ever end up going to the mall, maybe to a restaurant, I can bet that you will find at least two-three teenagers with ripped jeans. I am also sure, that your parent probably commented on it, made fun of it, or just got angry about it. You also try your level best to explain to your parents about the concept of ripped jeans. Granted, the only thing you can really say about it is that “It’s cool”. This battle of explaining fashion trends and the concepts behind it will always continue. From ripped jeans to ripped t-shirts (thank you Kanye West), there is always going to be a disagreement between teenagers who are obsessed with keeping up with trends, and the older generation. So, if you are a teenager and often wonder why you unnecessarily buy clothes and other accessories; or if you are an older person who is tired of wondering why teenagers waste their money on these things, then here are some psychological reasons why.
- Social media
Almost 80% of the teenage population is on either or all of these sites and is using it as a platform to be recognized by the world. Bandura (1977) had pointed out that by mere observation, individuals can learn or imitate value, attitudes, and skills. Which is how teenagers get so obsessed as they want to look a certain way for the world by imitating what is in trend.
- Confidence boost
While many people struggle in overcoming their shyness, there are others who love to be noticed. Being noticed boosts their confidence level because they feel that the more trendy and good looking they are, more people will notice, and hence make them feel good.
- Celebrity influence
We all want to be someone we are not because we do not see the bad side of a celebrity. We tend to envy them and mostly wish we had their lives. Celebrity influences play a huge role in controlling teen fashion sense. For example, the famous makeup mogul and one of the daughters of the Kardashian-Jenner clan, Kylie Jenner, has been setting trends since she was 17 or 16. Now every teenage girl wants to have her famous lip-kit or her fashion sense of wearing track pants and heels.
It’s like, “If I wear that outside, people will give me dirty looks, but if Kylie does it, then it is probably super classy and stylish.” That is the general attitude of teenagers when it comes to celebrity influences.
- Brands and peer influence
Studies have shown that obsession over fashion trends increases in high school when everyone is waiting for a chance to feel attractive and desirable. This causes a stiff competition and an unnecessary need to try to keep up with trends.
If you don’t follow them, then you will not be considered important or worth it. This, in turn, leads to lower self-confidence, low self-esteem, depression, and anxiety. And who wants to be in that boat? At this point, it won’t matter how painful that tattoo would be, or how ridiculous your torn jeans look, you just want to be a part of the cool group and you will end up doing anything for that.
Moreover, most teens identify themselves through brands. Brands are also chosen based on what their peers are into, which gives them the chance to "Fit in". What teens don’t see with all of this is that they tend to not see the worth in things, and end up spending more than necessary.
So how can this obsession become unhealthy?
Being trendy and fashionable is quite normal and in many ways, it boosts confidence and self-esteem. Thus, we don't discourage 'being trendy'. However, it gets unhealthy when it starts affecting you and your daily life. It gets unhealthy when you wake up in the morning and spend two hours deciding what to wear to school or college. It gets unhealthy when you spend on things which are not necessary for you and you sacrifice your funds for clothes than other important things. Like anything else, there needs to be a limit and here are some ways you can improve yourself or your teenager if they have these issues.
- Be more aware of how much you need. Maybe keep a log book with all the times you have purchased.Try and keep specific occasions for shopping, instead of buying stuff every time you go out, try to limit yourself. Maybe buy something once in 6 months?
- Try to buy clothes that never go obsolete. This way you would not need to keep buying things.
- Try to keep yourself occupied and take part in activities that don’t need all of your attention on your looks. Maybe take part in swimming, or sports, which would require a uniform.
- Try to donate your old clothes. Because it is worse to hoard your old clothes than it is to keep buying more and more.
There you go everyone, here are some tips for curbing down that fashion obsession. No, there is nothing wrong in trying to stay in the trend and being fashionable, but let’s remember to keep it all in check and under control.