Hello everyone. I have come across people who are brand freaks in regard to each and everything be it clothes, shoes, bags, beauty products, stationaries, etc. I totally agree that some brands and companies are really good in their products and services but that does not mean that the rest are bad. There are people who will buy only branded clothes and boast about it even of they don't know it's origin. "Hey, I went to shopping yesterday and I bought clothes from Only, Mango... From which brand do you shop from?" There are people who will boast about it abd buy only branded clothes even if they can't afford it because everyone in their friend group does so. Why such behaviour. There are stuffs which are not brabded but are equally good. If obe buys those, he/she does not have a standardand is poor. How can brands matter over friendahip and relations? What is the psychology behind this?